Monday, July 28, 2008

One of the biggest bookstores in the country...in the middle of nowhere

I've written about this used bookstore before and was delighted to find this video:



The bookstore is literally in the middle of nowhere, among corn and soybeans, yet there are one million books.

They do everything wrong from a business perspective:

No website.

No sign at the end of the driveway.

Only open one day per week.

No advertising.

No profit.

Bad location because there is no foot traffic...or any traffic at all. When I first went there Google Maps couldn't give me directions. A bookseller who frequents the store had to give me directions.

Yet in doing everything wrong there's something so right about their business.
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6 Comments:

Blogger Mimi said...

Ooooh, that is so cool, and odd they don't advertise.

10:49 AM  
Blogger biblioarchy said...

Viva Wisconsin! Nice to see you blogging again. I'm going to try and visit them this week. Thanks SO much for posing this. Do you know when it was aired?

e

8:13 PM  
Blogger Anita said...

It was uploaded to YouTube in May so I think it aired this spring, but I'm not sure. It looks very recent.

Thanks for your comment.

8:56 PM  
Blogger sarah25 said...

Thanks for your post. Your post is so useful for those who love books. For some of us, books are important as almost anything else on earth. What a miracle it is that out of these small, flat, rigid squares of paper unfolds world after world after world, worlds that sing to you, comfort and quiet or excite you. Books help us understand who we are and how we are to behave. They show us what community and friendship mean; they show us how to live and die. They are full of all the things that you don’t get in real life—wonderful, lyrical language, for instance, right off the bat. And quality of attention: we may notice amazing details during the course of a day but we rarely let ourselves stop and pay attention.
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Sarah

"One of the biggest bookstores in the country...in the middle of nowhere"

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8:32 PM  
Anonymous Anonymous said...

seems a little slimy.

4:10 PM  
Blogger sarmila bajracharya said...

Wow,what a wonderful post,that is so nice and cool.I like this post and thanks a lot for sharing theses info.Really that is a great and useful.sexywin

2:17 AM  

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